Material Perspective:

• lightweight
• tough (shatterproof and tear resistant)
• clarity and transparency
• does not affect quality/taste of contents
• suitable for cold, aseptic, or hot-fill
• shape and size flexibility

Consumer's Perspective:

• portability
• convenience
• safety and health
• acceptance (young are familiar)
• transparency (content visibility)
• resealed once opened

Environmental Perspective:

• recyclable (if recovered)
• inert, non-toxic, non-hazardous
• reduces carbon footprint (1)
• reduces greenhouse gases (1)
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Current Challenges:

• > 65% trashed today
• collection challenges
• growing landfills
• forever in oceans
• culture and education